‘EfficientDynamics’ Technologies Are a Key Factor
BMW Continues as World’s Most Sustainable Auto Maker
At first glance, getting more out of a car’s performance and preserving the environment may seem to be conflicting goals. However, BMW has been unique in successfully linking “green” and “power” together to become the global leader in sustainable innovation.
For the past six years, the Dow Jones Sustainable Index has ranked BMW as the “world’s most sustainable automobile manufacturer” and the only auto maker to have been listed in the index since it was established in 1999. The index takes into account the total environmental and social impacts of a company’s products and operations. It shows BMW to be above the automobile industry average in every category it rates, including operational eco-efficiency, climate and carbon strategies as well as the environmental requirements BMW imposes on its suppliers.
For BMW, sustainable innovation has resulted in reduced emissions, better fuel economy and alternative vehicle concepts, collectively referred to as EfficientDynamics.
One or more EfficientDynamics technologies are included in every BMW model that is available at BMW of Escondido. For example, BMW’s Advanced Diesel engine, available in the X5 xDrive35d SAV and 335d sedan models, has a 99 percent lower emission rate and far greater fuel economy than past diesels. This environmentally friendly diesel achieves up to 33 miles per gallon while generating more torque than most V8s – without any tell-tale blue smoke. And, the inline twin-turbo diesel engine runs as quiet as any gasoline engine.
EfficientDynamics continues into the gasoline-engine BMWs with the use of lightweight materials, brake regeneration technology, BMW’s Valvetronic and high precision direct injection technologies which reduce fuel consumption and improve performance. Add to that list BMW’s 750Li and X6 ActiveHybrid models. Future plans include the high performance all-electric Concept 1 Series, using BMW’s ActiveE technology and a BMW Hydrogen-fueled 7 Series model.
Today, there are more than 20 BMW models with highway mileage ratings of 25 miles per gallon or higher, including all 1, 3, and 5 Series cars and the Z4 roadster.
BMW’s EfficientDynamics technology reduces fuel consumption and emissions without affecting driving pleasure to give drivers “the best of both worlds.
“The technology’s tagline ‘Less Emissions, More Driving Pleasure’ says it all,” said Tim Brecht, co-owner and general manager of BMW of Escondido.
“BMW has long been branded as the “ultimate driving machine,” noted co-owner Tom Brecht. “Now, it can be rightly said that BMW is the ‘ultimate green machine,’ thanks to the company’s commitment to sustainable innovation at all levels, not just in the cars themselves.” Check out the eco-friendly BMWs today at BMW of Escondido and find out for yourself how being environmentally responsible has never been more exhilarating.
Cruisin’ Grand in Downtown Escondido BMWs Were ‘Ultimate Cruising Machines’ at Oldies Car Event
BMW was the “ultimate cruising machine” during the first two “Cruisin’ Grand” events in early April, thanks to the BMW of Escondido sales team members who took them to the popular Friday night attraction. During “Cruisin’ Grand,” downtown Escondido’s Grand Avenue and side streets become the venue for scores of old and fairly old cars of all makes and vintages, attracting several thousand car fans and others each Friday night from April through September.
The Escondido Auto Park Association, which BMW of Escondido belongs to, is a Title Sponsor this year and the BMW dealership was the first among the park’s 14 dealers to exhibit its cars.
BMW of Escondido’s racing arm, Brecht Motorsports, races a fleet of vintage BMWs and a MINI Cooper in club circuit races all over the country.
Don and Teri Heine Have Had Long-Time Affair With BMWs
Don and Teri Lee Heine were driving BMWs long before they joined the dealership more than 25 years ago. Don, a sales manager, and Teri Lee, the business office manager, explain how, when and why.
How many BMWs have you owned or leased?
Teri: I have owned nine BMWs (and a MINI Clubman) over the years. I currently drive a 2011 328i coupe with the M Sport Package.
Don: This is my 11th BMW. I now drive a 2011 335d (turbocharged diesel sedan.)
What was your first BMW?
Teri: A 1983 320i which my parents bought me while in high school.
Don: A 1969 1602 sedan.
What makes BMWs different?
Teri: The “feel,” craftsmanship, materials, design and overall quality. When I am in my BMW, it’s the journey, not the destination.
Don: The way they drive. There’s no truer tagline than “The Ultimate Driving Machine.”
What has been your favorite BMW?
Teri: An X5. It was such a solid, quality, comfortable, spacious, road-hugging, and family-hauling vehicle.
Don: That’s a close one. It’s between a1997 M3 coupe and a 2008 M3 sedan.
Do you typically buy or lease?
Teri: l generally lease because of how BMWs hold their value and because it keeps my payments in a reasonable range.
Don: Lease. I like to change cars often. It makes financial sense, too.
What are reasons you tell people to drive a BMW? And why BMW of Escondido?
Teri: Life’s too short; you’re worth it. We provide outstanding and friendly service.
Don: Three reasons: The drive, the drive, and, the drive. And, there’s no better value when it comes to performance and ownership. BMW of Escondido knows how to make your dream of owning a BMW come true.
About Brecht Motorsports
Tom and Tim Brecht take BMW’s passion and performance to raceways throughout the country through their Brecht Motorsports racing arm. The six-car racing fleet includes two 2005 MINI Cooper S sedans that compete in Sports Car Club of America (SCCA) National races; three BMW 2002 TransAm sedans and a 1960 Classic MINI Cooper S that campaign in vintage car races sponsored by the Vintage Auto Racing Association, the Historic Motor Sports Association, Historic Sportscar Racing, and other club competitions. For more details and Brecht’s racing schedule, visit
www.brechtmotorsports.com.
Meet Our Certified Pre-Owned BMWs
A Certified Pre-Owned (CPO) BMW from BMW of Escondido is a really smart way to enjoy the incredible performance and style of the “Ultimate Driving Machine.” Here are just a few reasons why buying a CPO BMW from BMW of Escondido makes sense:
- Only the best are chosen. Not all pre-owned BMWs qualify. Cars undergo a comprehensive certification process to be eligible.
- Warranty. Every CPO BMW has a 6-year/100,000-mile protection plan.
- BMW Roadside Assistance. Every CPO BMW has travel protection 24 hours a day, 365 days a year, including towing, lock-out services and much more.
- Great financing. BMW Financial Services provides very attractive financing options.
- Great selection. BMW of Escondido has a great selection of different CPO BMWs to choose from.
Complete Remodel to Begin in JuneMINI of Escondido To Get New Look, Inside and Out
MINI’s motto of “Let’s motor” is being adapted to “Let’s remodel” at MINI of Escondido which will soon get a major facelift that includes several interior enhancements as well.
Work begins in early June on a complete remodel of the dealership, including a new exterior and additional framework, all new interior colors, furnishings and kiosks in the 12,000-squarefoot showroom and completely revamped service bays with the latest high tech equipment to service an ever-growing list of customers.
When the remodel is completed in October, MINI’s parts and Parts and Service Center on Hale Avenue where those departments currently share space with the BMW of Escondido store.
“It’ll be great to have MINI sales, service and parts under one roof,” said Tim Brecht, who along with his brother, Tom, own and operate the MINI and BMW stores in the Escondido Auto Park. The remodel also will help accommodate the growing number of MINI models and cars that are expected, Tim said.
“Tom and I have had a special passion for the MINI brand; that’s why we became the first MINI dealer in San Diego County nine years ago,” he said.
You ‘Auto’ Know n James Baumer Continued from page 1 What to Do If Gas Hits $5 Per Gallon
You don’t have to be all that old to remember when you could nearly fill your gas tank with what it costs for just one gallon of gas today. Fuel economy has always been an important virtue in terms of the environment and pocketbook. Now, it’s a downright necessity for financial survival as gas prices remain at high levels.
Some friends of mine and I were talking recently about what to do to conserve fuel and I want to pass along some of the more obvious tips:
- Slow down. Driving fast may get you there a couple of minutes earlier than usual, but it also gets you to the gas station more often.
- “Punch it” only when you have to. BMWs have great acceleration, but “jackrabbit” starts will move the fuel gauge needle towards “E” for empty almost as fast as it will move the speedometer up the numbers.
- Keep idling to a minimum. Turn your engine off if you’re waiting in line for any length of time. Don’t spend time warming up your engine in the mornings.
- Take care of your tires. Low inflation and worn tires can reduce fuel efficiency big time. Check your tire pressure often and your tread wear once a month.
- Replace the air in your tires with nitrogen for less leakage and wear and better economy.
- Check your wheel alignment at least once a year. Wheels that are out of line chew up tires and fuel economy. To keep wheels in line, avoid potholes, curbs, and other such things if at all possible. n Replace your tires when indicated. Personal safety is too important to risk by putting off tire replacement.
Frankly, there’s nothing like driving your present vehicle with a new set of tires and a wheel alignment. It’s almost like driving it for the first time.
– James Baumer
Service Manager
BMW of Escondido and MINI of Escondido
We’re in our third year in which every one who buys or leases a BMW or MINI from BMW of Escondido or MINI of Escondido will automatically become “Pit Pass” members, entitled to several complimentary and discounted values at our two dealerships. Check out the many benefits with a BMW or MINI Sales Advisor today!
The MINI dealership will remain open during the remodeling
BMW of Escondido
1557 Auto Park Way • Escondido, CA 92029
Sales: 760.745.3000
MINI of Escondido
1555 Auto Park Way • Escondido, CA 92029
Sales: 760.520.3000
Monday - Friday: 8:30 am - 9 pm
Saturday: 9 am - 7 pm
Sunday: 10 am - 6 pm
Parts and Service Center
330 S. Hale Ave. • Escondido, CA 92029
760.291.2894 Monday - Friday: 7 am - 7 pm
Saturday: 7 am - 4 pm
Sunday: Closed
Brecht Collision Center
240 S. Andreasen Dr. • Escondido, CA 92029 760.739.1029
Monday - Friday: 8 am - 5 pm
Saturday - Sunday: Closed
