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There are more than 110,000 Active Duty personnel and nearly 120,000 more family members who call San Diego County home. But San Diego is not just a military town, city, or county; it’s home. With 61% of all military homes having children, we know that the military presence is not just to keep us safe and free, it’s there to help us establish families and neighborhoods for generations to come.

Military is family.

From the Naval Base, the Marine Corps Air Station, to Pendalton and many stations, we’re surrounded by those that protect and serve. We don’t want to provide them lip service or to elevate our active duty soldiers or veterans and forget about them the next day. BMW of Escondido is about actively serving those who are currently serving or have served us well. One of our unique core values arises because our dealership is home to many retired military personnel and actively seeks to provide a place of work for military families. We’re also a premier BMW Military Buying Center. We work directly with USAA, PenFed, Navy Federal, and all active and retired military personnel to take care of you, your family, and your BMW.

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We have your back, just like you have ours.

We know there are a lot of cars and dealerships out there that want to serve you, and we are grateful for that. We want you to know that we have that same desire, to serve your car buying and servicing needs now and in the future. So here’s our promise to you: we will always give you the best prices for your new or used cars, we will work together to find the right budget and financing with you, we will work with your bank or credit union to make sure you sleep well at night, because ultimately; we are just like you. Current and former servicemen and women who know the true value of service and dedication to our county.



1. Confirm

Confirm your eligibility through Instant Military ID verification will generate your personalized code.

Confirm Eligibility


2. Visit

When you are ready to buy, visit our dealership or contact us to find your Ultimate Driving Machine.

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3. Redeem

Your personalized code will be sent to your email. Just provide us the code during purchase to redeem.

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"WARNING*: Operating, servicing and maintaining a passenger vehicle or off-road vehicle can expose you to chemicals including engine exhaust, carbon monoxide, phthalates, and lead, which are known to the State of California to cause cancer and birth defects or other reproductive harm. To minimize exposure, avoid breathing exhaust, do not idle the engine except as necessary, service your vehicle in a well-ventilated area and wear gloves or wash your hands frequently when servicing your vehicle. For more information go to
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(760) 745-3000

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1557 Auto Park Way • Escondido, CA 92029

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Today's Hours:

Open Today! Sales: 9am-8pm

Open Today! Service: 7am-6pm

Open Today! Parts: 7am-6pm

BMW of Escondido 33.1162419, -117.109332.