Electric is not the future; responsibility is.
Responsibility was probably not the take you were thinking of here, was it? While millions of electric-only vehicles were sold last year in the US (and more around the globe), and the hybrid market consumed 2.4% of the US market, the idea that electric and hybrid are the future is off. Yes, as a global community, we need to make an effort to reduce environmental impact and increase social responsibility, but we need to think of it less in terms of one way or the other, and more in ways that reflect a car maker’s commitment to a renewable strategy.
“The International Energy Agency is aiming to increase the share of electric vehicles globally to 30% by 2030.” BMW has made a commitment to reduce environmental impact and increase social responsibility by offering up to 25 electrified vehicles by 2025, including 12 all-electric cars and SAVs. We recently wrote about this commitment when we featured the new BMW 330e as the Plug-In Electric Hybrid Sedan for Everyone. “What really sets the new 2020 BMW 330e apart from the crowded hybrid electric vehicle field is that it is truly the first luxury hybrid EV for everyone. Starting at under $45,000 before rebates (up to $5836 in Federal Tax Credits), it is tens of thousands below a comparably equipped Tesla and almost half what you would pay for an Audi e-tron.” Even after the commitment has been fulfilled, the electric and hybrid market will only make up less than 1% of the billion vehicles being driven today.
It’s Not About Electric or Hybrid; It’s About You
What you decide to drive has the potential to shift car makers to a more responsible way forward. While we are committed to you and your greener future, we also know that this is as much as a socially responsible decision as it is pragmatic. If drivers no longer wanted electric or hybrid, car manufacturers would not make them. We saw this in the early 2000s when gas prices started getting out of control, topping costs at over $5.00 a gallon. The SUV market dried up and the more economical cars increased. But when the economy picked up again, gas prices lowered and SUV production increased. Consumers can be fickle, but that fickleness helps drive the market as much as manufacturer commitments and government regulations.
We Will Continue Pushing a Renewable Way Forward, but We Need You Too
We can keep our promise of 25 electrified vehicles and 12 electric only cars and SAVs by 2025, but if you the consumer fail to see the value and adapt renewable energy principles in your daily life, then the market and thus the future, will dry up much like San Diego this Summer. So here’s our deal to you, as a way to reinforce our commitment to you:
Visit BMW of Escondido for the “Unplug to Unleash” Sales Event*
- Special pricing now through September 27, 2020.
- Get an additional $1000 credit toward a new BMW.
- Drive home the new 2021 BMW X3 sDrive30i for only $529 per month plus tax.
- Qualify for 1.9% APR for 60 Months.
We will keep pushing forward to a more responsible future. As your partner in renewable, drivable energy, we hope that you accept our offer and help reduce impact. As you do, you’ll understand that driving green is driving fun. After all, it’s a BMW, and whether it’s electrified, hybrid, or all-electric, it’s still the ultimate driving machine.
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* Disclaimer: Offer valid to customers – and their family members residing within the same household – attending The BMW Unplug to Unleash Sales Event– at participating BMW Centers, on September 17th- September 27th. Offer valid on eligible new model 2020 and 2021 BMW vehicles in dealer stock delivered and retailed through November 30, 2020. See your participating BMW Center for details.