What does 2021 look like for BMW of Escondido?

2020 was challenging for so many of us, that we thought it would help us process and bring perspective if we looked back at what worked well in order to push forward into the new year. 

Digital Retail Helps Buyers and Dealers Alike

We saw the digital retail increase through our Virtual Showroom, so we will place a greater emphasis on on-boarding new sales and leases online, and leave the in-person communication to focus on the things that matter most to us: developing life-long relationships with our clients, who become friends. Relationships have always been our bread and butter, serve as an ongoing example of our commitment to clients and their cars, and are proven when you see that we serve more than 15,000 vehicles a year in our service center. People know and trust us, and we are more than grateful to that. We are also developing new tools on our Finance and car Buying Tips page, things like how to return a lease, insurance information, and our recently released BMW Ultimate Protection Program that launched on YouTube. So while we are not moving out of the in-person purchase process, we are committed to a stronger presence online. 

We’re Going to Show Our Vehicles Off

Part of that stronger online presence will be more vehicle videos that showcase BMW’s ground-breaking design and future-ready models. We started off 2020 with a commitment to content that matters to you, and we hold steadfast to that commitment. When we launched our BMW X3 video “The BMW is More Than a SAV, it’s a Lifestyle”, we knew it would work to showcase the SAV’s features, but we didn’t expect it to resonate with so many of you. We know the X3 is great for young families, and when we chose to show that in the video, so many of you commented on not just how much you enjoyed the video, but that you could see yourself in the car. That’s honestly what we were going for, and what we want to do more of moving forward. If you can see yourself in a car, then you are more likely to get in one. That’s obviously good for us, but because the BMW X3 is the right car for your growing family, you can have a car you’re happy to drive for life. So expect more of these types of videos showcasing other models, and content that shows you how well BMW fits you and your lifestyle. 

BMW of Escondido is About People

If we are going to be 100% honest with you, then you have to know that at the end of the day we care more about you than the car you drive. Yes, your purchases help put food on the table for dozens of local Escondido residents, but it’s so much more than that. It’s about John, who comes into the service department and stays to talk with James. It’s about Meghan, who walks through the doors of the MINI showroom and everyone shouts her name, as if they’re greeting her like their best friend. It’s about Frank, who knows every client by name, how many kids they have and how life is treating them, because he’s not just a client advisor, he’s a man who genuinely cares about your well-being. So we will keep on pressing forward as the best BMW dealership in San Diego, with the best trained staff, and the most welcoming dealership, because that’s just who we are. Thanks for helping us get there, and here’s to a new year that brings a new sense of peace and joy to your life.